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Channel: The Networked Economy » Rachel Spasser
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Customer Advocacy: A Not-So-Secret Weapon for Lead Generation

Recently, I was on HBR’s daily blog and saw a post called “Marketing is Dead.”  No doubt this post generated much controversy.  While I’m not sure I agree with the premise, the one concept that...

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The Role of Women in the Networked Economy

We, as business professionals, are all learning on a daily basis as we live through a major transformation in the way businesses interact with one another.  The networked economy brings with it not...

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Online Lead Generation: The New Gold Rush

Online lead generation has become a bit like the California Gold Rush. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting...

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Social, Mobile & Cloud Converge To Enable Networked Businesses

Funny how the more things change, the more they stay the same. Predictably, new technology platforms transform business processes and also business models. Today’s flavor is the convergence of social,...

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Tis the Season…to Give to Charities Leveraging the Networked Economy

In the spirit of the holiday season, we often look to make charitable contributions.  And, in the spirit of embracing the networked economy, I feel compelled to point out the power of business networks...

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Horizontal Integration and the Role of Internal Business Networks

Recently, I was reading an interesting HBR blog post by Sohrab Vossoughi on the value of horizontal integration within companies. The concept of horizontal integration as a common practice across the...

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When the Stars Align

Recently, I was trying to explain to my daughters the concept of “the stars aligning.” It’s funny how we take for granted that these colloquialisms are naturally understood and don’t require...

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Celebrating Small Business

Yesterday, a colleague mentioned to me that this week is National Small Business Week in the U.S.  What a great thing that we have a week dedicated to celebrating small businesses. Let me start by...

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Why Great Product Ideas Alone Aren’t Enough

Love the recent post on HBR blogs from Gretchen Gavett on Lululemon’s current woes. She refers to a recent study by Beth Kowitt and Colleen Leahy and articulates what may be obvious after the recent...

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Visibility and Transparency…Are They Necessary for a Successful Supply Chain?

Visibility and transparency.  Words with very positive connotations when talking about your supply chain.  Not so much when describing garments sold in yoga stores around the world. As this article in...

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The Power of Ariba LIVE

As part of the team that creates Ariba LIVE for procurement, finance and sales/marketing executives each year, I am keenly aware of the hours upon hours of preparation it takes to make Ariba LIVE the...

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