Customer Advocacy: A Not-So-Secret Weapon for Lead Generation
Recently, I was on HBR’s daily blog and saw a post called “Marketing is Dead.” No doubt this post generated much controversy. While I’m not sure I agree with the premise, the one concept that...
View ArticleThe Role of Women in the Networked Economy
We, as business professionals, are all learning on a daily basis as we live through a major transformation in the way businesses interact with one another. The networked economy brings with it not...
View ArticleOnline Lead Generation: The New Gold Rush
Online lead generation has become a bit like the California Gold Rush. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting...
View ArticleSocial, Mobile & Cloud Converge To Enable Networked Businesses
Funny how the more things change, the more they stay the same. Predictably, new technology platforms transform business processes and also business models. Today’s flavor is the convergence of social,...
View ArticleTis the Season…to Give to Charities Leveraging the Networked Economy
In the spirit of the holiday season, we often look to make charitable contributions. And, in the spirit of embracing the networked economy, I feel compelled to point out the power of business networks...
View ArticleHorizontal Integration and the Role of Internal Business Networks
Recently, I was reading an interesting HBR blog post by Sohrab Vossoughi on the value of horizontal integration within companies. The concept of horizontal integration as a common practice across the...
View ArticleWhen the Stars Align
Recently, I was trying to explain to my daughters the concept of “the stars aligning.” It’s funny how we take for granted that these colloquialisms are naturally understood and don’t require...
View ArticleCelebrating Small Business
Yesterday, a colleague mentioned to me that this week is National Small Business Week in the U.S. What a great thing that we have a week dedicated to celebrating small businesses. Let me start by...
View ArticleWhy Great Product Ideas Alone Aren’t Enough
Love the recent post on HBR blogs from Gretchen Gavett on Lululemon’s current woes. She refers to a recent study by Beth Kowitt and Colleen Leahy and articulates what may be obvious after the recent...
View ArticleVisibility and Transparency…Are They Necessary for a Successful Supply Chain?
Visibility and transparency. Words with very positive connotations when talking about your supply chain. Not so much when describing garments sold in yoga stores around the world. As this article in...
View ArticleThe Power of Ariba LIVE
As part of the team that creates Ariba LIVE for procurement, finance and sales/marketing executives each year, I am keenly aware of the hours upon hours of preparation it takes to make Ariba LIVE the...
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